ACCORDING TO ABOUT.COM
"In the early 1970s a small group of hippie stoners at San Rafael High School in northern California used to meet at a designated location every day to smoke pot at 4:20 p.m. They did this so regularly that among members of the group "420" became a general euphemism for lighting up. The catchphrase spread beyond the immediate group, beyond the high school, and ultimately beyond California, so that within a decade or two pot smokers were using it across the country and indeed the world over."
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